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![Updated - RFM Segments using RFM Analysis [In-Depth Guide]](https://www.moengage.com/wp-content/uploads/2020/07/predictive-segments-using-rfm-moengage-3.jpg "Updated - RFM Segments using RFM Analysis [In-Depth Guide]")
Updated - RFM Segments using RFM Analysis [In-Depth Guide]
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Mathematics | Free Full-Text | An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business
